GL Suite now introduces itself as a software house

GL Suite started out as a set of marketing tools. From now on it introduces itself by what it actually does: it is the software house of GuessLess. We build our own products, and we develop custom systems when what an operation needs doesn't exist yet.

The new site is the first part of that change. This News section is the second.

Where this comes from

GuessLess is a marketing agency for premium brands, and it is our parent company. For years the work was done by hand: diagnosing operations, organizing brands, auditing sites, stitching together data from systems that don't talk to each other.

When the same manual work showed up at too many clients, we stopped doing it by hand and wrote the software. First for the agency, then for everyone else with the same problem. Every product in the Suite came out of that path.

What changes in practice

A portfolio with an honest status. The products page shows everything we have built, each with its real state: open for sign-up, running inside clients, dedicated rollout, or still under construction. No generic "coming soon".

Two products open. BrandMeUp and SEOme are available today. The others keep running at clients or are still being built, and they will show up here when they open.

Custom software. When the process is yours alone, we build it with you. The method is the same one behind our products: map before writing code, build only what's left, and keep looking after it once it's live, with an owner, logs and monitoring.

What you'll find here

Launches, product news and field notes. Things we learned running marketing every day that are useful to anyone doing the same, whether or not they use one of our products.

If there's a process eating up your team's time, tell us about it. In the first conversation we can estimate what is worth automating. If it isn't worth it, we'll say so.